14 Structured Snippet Assets - The Complete Guide
What Are structured snippet Assets?
Strctured Snippet are assets that highlight specific aspects of your products or services. Google displays It below your Google Ads. It is a Google Ads extensions.
Advantages Of Structured Snippet
- Structured Snippet helps users to find more information about products or services. It gives a preview of nature or a range of products or services.
- The additional information provides more help to users, so user clicks more on Ads. More user visit landing page or purchases a products. It increases your return on intvestments.
- You can also set strcture snippet at campaign, account, or a ad group level. You can specify dates, time or a day of week. It provides customization.
If You do not have time to create a structred snippet, Google will automatically add it.
How Structured Snippet Works?
You can add structre snippet at campaign, ad group, or ad level. You need to add at where you can find best potential and get more result.
Here’s a list of available headers:
- Amenities
- Brands
- Courses
- Degree programs
- Destinations
- Featured hotels
- Insurance coverage
- Models
- Neighborhoods
- Service catalog
- Shows
- Styles
- Types
It is important to give specific value to header. Google Ads will reject your structre snippet if your value is not correct. For example, If New york is a destination, “Wifi” is amenities. For a perfect structre snippet we need to add proper value, It is best for users to find proper values.
Best Practsie For Structured Snippet
Keep the best practise to optimmize the structre snippets.
- Create structre snippet at account level first: Create a structure snippet at account level is a optimul for Ads account. You need to make sure that the snippet is relevant to your all campaigns.
- Provide enough Information to users: You need to create at least 4 snippets that give more informations to users.
- Increase more options: More option provide an access to give more information to users. It will increase your ads relavance to users.
- Make sure your dynamic structure snippet is enabled: Dynamic structure snippet provides more informations to users. It increases your ads performance and give the best result.
- Structured snippets show with ads on the Search Network.
- Structured snippets defined at all levels within a specific “branch” of the account > campaign > ad group hierarchy can appear together. For example, structured snippets in one campaign will not appear in another campaign.
- Structured snippet assets should be created at a level that makes sense for all subsequent portions of the account hierarchy.
- For example, if a structured snippet applies to all ad groups in an entire account, the structured snippet should be added at the account level.
- If a structured snippet only applies to a subset of campaigns, it should be added to only the relevant campaigns.
- Google will choose the best structured snippets that will maximize your ad performance from the eligible pool of structured snippets.
