What Is Search Ads?
Search Ads, is also known as pay per click (ppc) advertising. It appears on Search Engine Results Pages (SERPs), when user searches any query, the ads appears if query meets the search ads phrases. These ads are from Digital Advertising where Digital Marketers creates ads.
Search Ads are very effective. It is explicit method to boost your website on Search Engine Result Pages (SERPs). It increases your website clicks and more conversions. Where as in SEO services, You need to make proper seo strategy and your website will rank organically.
Google is a leading provider of search ads. It allows to display your ads when user searches for a query, your ads will be displayed. You will generate more leads.
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- Search Ads
The search ads is divided into two things such as top of the page and bottom of the page. When user searches any query, Google display both the result paid and organic.
Starting with the top of the page ads, Organic results and then after bottom of the page ads. Google ads display with Sponsored word or Ads.
How Do Search Ads Work?
- Keyword Research: Keyword research is crucial part to perform in Google Ads. You need to identify your keywords according to your requirements.
- Top Of The Funnel (TOFU): In TOFU, you need to select keywords for brand awareness. Your cpc is low and quality of conversions is also low. You need to aware your brand to users.
- Middle Of The Funnel (MOFU): In MOFU, User is aware of your brand, The little more effort require to convert client. Your CPC and your conversion quality is also high as compare to TOFU.
- Bottom Of The Funnel (BOFU): Here customer is aware of your brand and interested to buy or get services. Your cpc is high and your conversion quality is also high as compare to MOFU.
- Broad Match: If search query matches any word, It will display your ads. You will get more clicks but less quality conversions.
- Phrase Match: In Phrase march keywords, If user’s search query matches the phrase, Google Ads will display your ads.
- Exact Match: In Exact match, If search query exactly matches your ad copy, Google Ads will display your ads. Here CPC is high and conversion chances are also high.
- Ad Creation: Create professional and attractive ad copy. It includes headline creation, description creation, Call outs, sitelinks, ad extensions, etc.
- Bidding Strategy: Google Ads provides many bid strategies like maximize clicks, manual cpc, target roas, etc. You can select your bid strategy as per your requirements.
- Google Ad Auctions: Google Ads makes an auction and makes ranking of ads. It depends on quality score, ad copy, and landing page.
- Daily Budget: You can set budget as per your strategy.
Key Metrics for Search Ads
- CTR: CTR stands for click through rate. It counts as number of clicks divided by number of impressions into 100. The Better CTR, The Better Result you will get.
- CPC: CPC stands for Cost Per Click, You need to select your maximum cost per click.
- Conversion: Conversions are form fillup, calls, website visit. It depends on your goals.
- Return On Ads Spend (ROAS): The revenue you generated from your ads spend, it is called Return On Your Ads spend.
