What Is SEO?
On Page SEO is a process of optimizing web pages or website and their content to rank in Search Engine Rank Pages (SERPs). On Page SEO includes following things title optimization, keyword reseach, Optimize URLS. We will cover On page SEO Techniques
We will understand on page seo using Digital Marketing on page seo page.
On Page SEO and Off Page SEO
On Page SEO includes everything you can do on web pages or website.
Off Page SEO covers everything you can optimize outside to rank website. Backlinks are the best factor for Off page SEO.
Tip
In On page SEO, you have more control to rank on Search Engine Rank Pages (SERPs). You can Directly make changes in On page SEO. Where else in Off page SEO you have less control, you can not make direct changes in website.
Why On Page SEO?
Search engine uses keywords and othe on page seo elements to check it matches user’s search intent. digital marketer needs to make content that fullfills the requirements of user.
9 On-Page SEO Techniques for Your Website
On Page SEO Includes…
- Content Creation With Keywords
- Keyword Research and Uses
- Titles Optimization With Keywords
- Meta Description with Keywords
- Headings and Sub Headings with keywords
- Optimize URLs With Keywords
- Internal Linkings
- Optimize Images
On Page SEO Content
One of the most important thing in SEO is Content creation using Keywords. The keywords and content must match user’s intent. Start performing keyword research using SEO tools.
Select Keyword as per web page uses and intent. Like Digital Marketing page requires main keyword Digital Marketing. You can get your Primary keyword by using SEO tools
You can also sub keywords using SEO tools like
Your Main keyword is digital marketing and you can create sub keyword of digital marketing following ways.
- What is Digital Marketing?
- Digital Marketing agency
- Digital Marketing Services
- Digital Marketing Company
At begining of website create, you should focus on long tail keyword, that have low compeitons. Then after you can go for more keywords.
Use Target Keywords Strategically
Keywords are the core part of SEO. As a Digital Marketer, you should always use keywords smartly.
URL: You need to use your main or primary keyword in Website URL Like www.vrajdigitalmarketing.com.
H1: You need to use your primary keyword in H1 tag.
First Paragraph: You should use digital marketing keyword in first sentence of first paragraph.
Sub Keywords: You need to create sections such as Digital Marketing Services, Digital marketing Cost, Digital marketing agency. You can make content using keywords.
Keyword Rich Titles
Title tag is a HTML code that indicates the title of web page.
- Include Keyword in Title: You need to include your primary keyword in title of page.
- Keep It brief: We recommend title of web page should be 60 characters so Google can not cut off.
- Be Unique: Avoid duplicate title so Google can identify properly.
Keyword Rich Meta Description
A Meta Description is a HTML tag that provides a brief of summary of web page.
- Call To Action: You need to use Call to action in meta description such Shop now, Buy Online.
- Include your Primary Keyword: You need to include your primary keyword in meta description.
- Meta Description Size: Generally Meta description is about 160 characters. you can create of 120 characters for mobile seo.
Heading and Subheading with Keywords
Use Keyword in headings and sub headings, It helps in SEO and Content creation.
The right way to use keyword in proper manner. Use your main keyword in H1 tag that helps for best SEO.
Use sub keywords in H2, H3 and so on. It is best practise to use keywords in headings.
Optimize URLs
Use your Primary keyword in Web Page URL. It helps for SEO and User to identify the page. Simple URL best for Google Robots and Users.
Use Service name or keyword in web page URL, It is best practise for SEO. For example you provide services such as Digital Marketing Services page. Then your main keyword is Digital Marketing Services you should use primary keyword in your URL.
Use category name in eCommerce category, that increases the ranking. You have one category name tshirt for men then your primary keyword should be tshirt for men.
Strategically Add Internal Links
Create one cluster of your website internal links that helps user to find proper information. We need to add links on keyword so It also helps the user to find proper link.
- Internal Links help search engine to understand your website strcuture and how your web pages are related to each other.
- It signals the Google the value of that web page.
- It helps Google crawler to navigate on web pages.
- It also helps user to find proper information.
Include and Optimize Images
You need use primary keyword in image alt text. It is for two purposes.
- It provide context of image for google search engines
- It also allow text to user to identify image
You also need to decrease image size. you need to add quality image with low sizes.
Final Thoughts
On Page SEO is one of the important in SEO and Content Creation. It is process of creation and optimization using keyword research, title creation, meta description, image optimization, and above points.
The strategic and smart on page seo helps your website to rank in Search Engine Rank Pages (SERPs). It web page do not rank then you need to Optimize in current web page
