Best Google Ads Agency
5x Your Business with Targeted Google Ads & Expert Marketing Strategies
Advantages Of Google Ads
Achieve all your goals in one place
What Is Google Ads?
Google Ads OR PPC is an advertisement platform Where entrepreneurs can place search ads, display ads, call ads, shopping ads, and performance max ads to get more leads, sales, calls, and conversions. Google Ads is a paid Advertisement platform, By using enterpreneur can explictly dispaly top of the page their website to users. By crafting compelling ad copy and strategically bidding on relevant keywords, You can place your ads at top of the page.
Google Ads Terms To Know
- Campaign Type
- Keywords
- PPC
- Quality Score
- Impression
- Click-Through Rate
- Conversion Rate
- Ad Extensions
- Ad Ranks
- Bidding
- Display Network
campaign Types
Google Ads provide Best campaign types such as search ads, call ads, Shopping ads, Performance max, Display Ads, apps download. We can use campaign types as per our requirements.
- Search Ads is a text based ads, where advertiser create headlines, description, callout text, sitelinks, and make one professional and creative ads. It displays top of the page and bottom of the page.
- Display Ads, where Advertiser display ads in multiple format to Google Search Network.
- Video campaigns let display video to Youtube, Google search networks website.
- Shopping Ads display your products to google searchs and you can get sales.
- Apps Campaigns, let advertise your ads on different apps download platforms such as google play stores, iPhone apps store.
- Performance Max is a advance and combination of search, text, and videos display ads on youtube, searchs, google search networks.
Keyword
When user search query, Google provide best result according to search intent. keywords are words that align with searcher wants and will satisfy their query. There are many types of keyword such as broad, phrase, and exact matches in google ads. Your ads will display as per your keyword research, headlines, description creation.
PPC
PPC is a pay per click, where enterprenuers needs to pay for clicks and get desired result. In search ads, Your landing page will display top of the page. You need to pay for a single click to get results.
Quality Score
Your quality score measure the quality of your ad by your click through rate (CTR), the relvance of keywords, the quality of landing page and past performance on the search engine rank pages.
Impressions
When user search one query on Google, and number of time of your advertise display on query pages, it is called impressions.
Click Through Rate (CTR)
Your click throguh rate (CTR) is a Number of clicks propotion to Number of impressions. It increases your quality score, and helps in cost. It is important for google ads.
Conversion Rate
Conversion rate are number of form submission propotion to your number of landing page visitors.
Ad extension
Ad extensions are suppliment to your ads, It provides additional information to your ads. These extensions are like call outs, sitelinks, call, apps, leads forms.
Ad rank
Your adrank is your ad placement of search pages. The higher placement the higher ad you will get, it increases your chances to get more quality and number of leads.
Bidding
Google Ads provides several ways, How you want to pay for your ads. You can pay money for
- Focus On clicks
- Focus On Impressions
- Focus On Conversions.
- Focus On Views.
Google Display Network
Google Ads provide Google’s Display network. GDN is a network of website that provides space where Ads displays. Your ads will display image based alongside your keyword.
How does Google Ads work?
Advertisers bid on keywords in Google ads.
Potential User Search For Query
When user search for a query, Google display ads and the user looks for services or place and order.
Google Ads
There are a lot of users seaches various things on Google, and there are many advertisers who create ads and display on Google. Google Make one Google auction and rank the ads according to best providing result to their valuable users.
Factors That Influence Google Ads
Ad Ranks
Google Ad rank is a set of values that are used to determine where your ads is eligible or not. If it is eligible on which rank it will display your ads. Is it top of the page, bottom of the page. In Google Auction Insights, your ad ranks is calculated first to determine whether your ad is eligible to show a second time to determine where your ad is ranked relative to other eligible advertisers’s ads.
Keywords
Use target and relavant keywords to your ad groups.
Ad Copy
Create topic related ad copy, Use your keywords and make best ad copy for your users.
Best Landing Page Experience
As a Google Ads expert, you need to create best landing page for your users, that includes all required details and provide complete information
Quality Score
Quality score plays important role in Google Ads. It helps to reduce your cpc, and increase your ads ranking.
Location
You need to select location as per your strategy. If you want to promote your services or sales in New York, then you shold select that location, It helps in ad ranks and you will get quality customers from that location.
Keywords
Keyword Research is important for paid and organic search. you need to make keyword research and add to your ad copy. It will match your user search query and display your ads.
You can add make ad group as per your keyword selections.
- Broad Match: If one keyword match the search query, It will display your Ads. In Broad Match, The advertiser gets more clicks and impressions.
- Phrase Match: It will match your query that include your keywords in phrase.
- Exact Match: If search query matches exactly to your keyword then only your ads will be display.
Headlines And Description
For Quality clicks you need to create creative and professional headlines and description, that impresses users. You need to make professional, creative and interesting headlines for your users.
If users searches for a “Digital Marketing Agency” It will display your ads. The search query will match set ad copy and your ads will display to users.
As a digital Marketer, We create professional and creative headlines that attracts users and provide the best and complete services to users.
Ad Extension
Google Ads provide free and additional ad extension that improves your ads and attracts more user to click on it. Google provides many Ad extensions.
Choose Your Goals
Generate More Leads And Conversions
Online Sales
Skyrocket your online sales with Google Ads! Our performance max campaigns reach potential customers across Google Search, YouTube, Gmail, and the Display Network, putting your products in front of ready-to-buy audiences. Combine this with targeted Google Shopping ads that showcase high-quality images and detailed product information, and watch as interested shoppers click directly through to your website to complete their purchases.
Brand Awareness
Apps Development
Watch your app downloads soar with Google Ads! Our targeted app campaigns put your app in front of users who are actively searching for similar apps or browsing relevant websites. Leveraging Google’s powerful targeting options, you can attract high-value users most likely to download and engage with your app, boosting your app’s visibility and driving actual growth.
Why Choose Vraj Digital Marketing
What We Offer
