What is Google Ad Ranking?
Ad Rank are a set of values that determines whethere your ad is eligible to display to users or not. If your Google Ads are eligible then on what rank, the ads needs to be displayed. There are two places one is top of the page and the other one is bottom of the page. Your Google Ads ranking depends on several elements such as competitions, user search query, Quality score, and ad quality at that moment. You can monitor where your ads are showing on the search results page by checking your top and absolute top metrics.
On the search network, If you want to understand your ads on Search Engine Results Pages (SERPs) you can use the top and absolute top impression rate metrics “Impr. (Abs.Top) %” and “Impr. (Top) %.” If you want to bid on page location, you can use the top and absolute top impression share metrics “Search abs. top IS” and “Search top IS”. To do this, you can use the Target Impression Share bid strategy with the option to target the top or absolute top of the page.
How Ad Rank Is Determine?
Ad auctions decides the ad position on pages and second whether your ad is eligible to display or not. At high level Your Ad rank depends on several elements.
- Your Bid: When you set your bid, then you tell google how much you will pay for a click of ad.
- The Quality of Your Ads and Landing Page: Google checks your ad copy and your landing page, It check how much your ad copy and landing page are related to user’s query. It also depends on your Quality score.
- The Ad Rank thresholds – To help ensure high quality ads, we set minimum thresholds that an ad must achieve to show.
- The Competitiveness of an auction: If two ads compelling for same ad rank, Both have same opportunity. The better ad copy and the better landing page experience will get high ad ranking.
- The Context of The Person’s search: With Google Ads auction, The context of the person’s search matters. In Google Ads terms, Search terms is much more important. The user searches the phrase from which device is it mobile, desktop or tablet. The time of search and the place also matters.
- Ad extensions: Google provide more ad extensions that improves your ad qualtity. ad extensions such as mobile number, call outs, sitelinks, lead forms.
In Above Image You can see there are four Advertiser who wants to get higher ranking with different Quality score and CPC.
D advertiser creates Best Ad copy, landing page, and keyword selection that completes user’s search query, that is why his quality score is high. So he needs pay less money and he will get Highest Google Ads Rank.
Ad Rank = Quality Score * Max Bid
For High Google ads rank and less cpc, you need to make your ads better.
